Business Environment Of Vodafone Group Plc Marketing Essay

Business Environment Of Vodafone Group Plc Marketing Essay The aim of this report is to analysis the external and internal business environment of Vodafone Group Plc, and identifies possible strategy for Vodafone to sustain growth. Vodafone existence in Europe, Middle East, Africa, Asia Pacific and United States; operated in form of subsidiary, joint venture, associated, or investment in 21 countries, and operated in form of partner market agreement in 49 countries. See Annex I for details. To understand a company, it is best practice to begin from its Vision and Mission statement to understand the corporate direction. â€Å"Our Vision is to be the world’s mobile communication leader – enriching customers’ lives, helping individuals, businesses and communities be more connected in a mobile world.† â€Å"Our mission is to lead the industry in responding to public concerns regarding mobile phones, masts and health by demonstrating leading edge practices and encouraging others to follow.† External analysis PE STEL Analysis is tool used to scan the external macro-environment in which the company operates. It express in terms of Political, Economic, Social, Technological, Environmental, and Legal. Political Political factors including political stability, labor law, environmental law, trade restrictions, tax policy, and tariff. Country which Vodafone operate their business are political stable, and welcome for foreign investment or joint venture with local business. China, Israel, India have tax benefit for foreign investor. In UK, Ofcom introduced the local loop unbundling process required BT to allow other operators to install their own equipment in BT exchange; this policy lowered the entry barrier for the industry. Also more licenses was issued to new operator, competition in the market has become hot. Economic Economic factors including exchange rate, interest rate, inflation rate, and the economic growth. The global financial crisis especially in Europe causes the economic growth slo wly. Under this situation, customers become more price-driven than quality-driven. The bargaining power of bankers become stronger, get loan from bank become more difficult and have to pay higher interest. Social Social factors including population growth rate, age distribution, cultural aspects and life style. In Vodafone’s home country -UK, the population is increasing due to immigration and birth rate increase. The life style and way of using mobile phone are changing. The number of fixed line user is decreasing and the number of mobile phone user is increasing. Mobile phone is no longer using for only making phone call and text message, nowadays mobile phone is also use for web browsing, social media, and entertainment. Technological Technological factors including rate of technological change, automation, and technology incentives. The way of people using mobile phone change, need of a faster data transmission rate become necessary. New technology on both hardware and so ftware, such as IP phone and video on demand become common technology. Environmental Environmental factors including environmental protection regulation and non-regulated issue related to the industry. Currently there is no environmental regulation directly related to the industry. Legal Legal factors referring to laws regulating businesses. EU Roaming Regulation urges operators to lower charge on roaming service. Internal Analysis Resources Analysis Tangible Resources Vodafone Group Plc has total  £139,576 million of assets in year 2012. It has 14,000 stores and 238,000 base stations worldwide.

Human sexuality movie 2 Essay Example | Topics and Well Written Essays - 250 words

Human sexuality movie 2 - Essay Example The aspect has established a character where the bible is just a book to share, but not to administer its teaching and faith in truth and faith. â€Å"For The Bible Tells Me So† entails an American film, which explains the aspect of homosexuality and its conflicts with Christianity. Such conflicts entail a perspective where they invites the church to ratify the practice and associate it with race, gender, or nationalism. They request Christianity to engage freedom where the gays can marry. On the contrary, the church argues that marriage is a sacred practice initiated by God and therefore gay marriage does not stand a chance. Further, they demand their acceptance in the church where they can undertake the respective religious practices in the liturgy among other doctrines of the church. It is evident that the church stands on the contrary arguing that such an act encompass hypocrisy, which is wrong before the eyes of God (Boone, 36). They advocate for allowance to engage churc h leadership through their involvement in the clergy. However, the film argues that the clergy serves as a role model to the Christians where they should not be associated with homosexuality among other evil practices according to the biblical conventions. In a more critical review, the church has never considered the truth behind homosexuality where equality is a thorny aspect in the society. It is evident that many families live in challenges where the men engage dishonesty to the women on the aspect as well as the men to their women. It is evident that homosexuality solves the situation and protects the men from engaging certain diseases for instances, HIV AID. Further, some residents in the society lose taste to the opposite gender after divorce where their conscience leads them to commit suicide since they cannot live alone. Evidently, the church should consider homosexuality in the sense that such a perception will protect the life of

Hong Kong and Shanghai Banking Corporation Case Study

Hong Kong and Shanghai Banking Corporation - Case Study Example Through its ardent thrust in being "The World's Local Bank," HSBC highlights its devotion in building mutually beneficial partnerships with customers worldwide regardless of their nationality, race, belief, and culture (HSBC 2007). Supporting the international bank's new positioning strategy is its quest in understanding and delivering customer needs. In order to know this, HSBC asserts: "To truly understand a country and a culture, you have to be a part of it" (HSBC Website 2007). Having numerous branches scattered globally, HSBC opts to personalize the services being offered by opening up local banks all over the world, which are manned by local people. In doing this, the company establishes a lasting relationship with the customer as the international bank provides its clients with bank personnel who shares the same culture, value, and situation with them making it relatively easy for them to understand and relate to each other. It should be noted that conflicts in values and clashes in culture can hamper the emergence of a good relationship with a bank and its clients. HSBC puts a strong emphasis in local knowledge and uses it as a competitive advantage in attracting and retaining customers. Being a local bank doesn't mean that a branch is isolated from the HSBC system. Each of the company's local bank shares the innovation and ideas in the network. All of these advancements are geared in providing customer satisfaction all over the world (HSBC Website 2007). 2) HSBC manages to attract and retain their customers very well on a global level. How do they manage to do this Link your answer to the way they advertise (to attract) and to Relationship Marketing, specifically the topic customer retention. Attracting and retaining customers has been in the core of HSBC's operation which is highlighted in the company's high retention of customers in the global market. HSBC's effort in attracting and retaining their customers is in part because of their effort in localizing the products and services that they offer. The international bank manages retain customer because of its customized services which are tailored specifically to each of its client's needs. Retaining customers has also been possible because of the company's investment in a customer relationship management database which can be accessed by bank personnel when dealing with a client. The use of customer relationship management allows the bank to record the profile of a customer together with his or her potential banking needs. With this, the international bank retains customer through the identification and provision of his financial needs. HSBC has been able to employ a more targeted marketing approach because of its knowledge of its customer. The company also allows customers to access their account through different means by maintaining an extensive ATM facility, website, and telephone (HSBC Website 2007). Customer retention is also made possible by the employment of personnel which are very much attuned to customers' satisfaction. HSBC's recognizes that its products have an intangible component which is the quality of service that its staff offers.