Debt Crisis in Developing Countries Essay Example | Topics and Well Written Essays - 3000 words

Debt Crisis in Developing Countries - Essay Example However despite the many problems associated with developing countries it is still possible to solve the debt problem and to attain high levels of development, this can be done through well laid strategies that involves all the sectors in an economy and this will be analyzed in this paper. Debts in developing countries have increased over the years, many factors have caused this increase in debts including unfavorable terms of trade, rising international interest rates, increasing protectionism in the international market, irresponsible lending by international finance organizations and the rescheduling of punitive terms where countries delay payment.2 The above mentioned factors are external factors and that there exist internal factors that have led to the increased problem of debts include economic mismanagement, unsustainable government deficits and the maintenance of unrealistic exchange rates. All the above factors have led to the increased debt problem in developed countries.3 As a result of unfavorable terms of trade countries are faced with the problem of balance of payment, developing countries mainly export agricultural goods and in turn import machinery and electric goods, the value of imports in most cases exceeds the value of exports and as a result the increasing debt problem, countries are faced with an increasing balance of payment which lead to rising debts. Rising international interest rates: Most international finance institutions will raise their interest rates which in most cases affect developing countries, for example a country may obtain funds from a financial institution but the country may face increasing interest rates on the loan which will increase the pay back value where in most cases the country may end up paying more than double it acquired from the institution, therefore this has added to the problem of debts in developing countries. Increased protectionism in the international market: Increasing protectionism in the international markets has led to an increase in the debt problem in the developing countries, most of the products produced in developing countries are exported to developed countries, when the products are faced with high levels of protectionism in the developed countries the developing countries will experience a reduction in exports leading to unfavorable balance of payment, this means that the country will experience debt problems. Irresponsible lending by finance institutions: Financial institutions will lend money to countries without taking into consideration the current state of an economy, a country may receive a lot of funds which will end up not being used for their intended purpose, finance institutions will lend the developed countries large sums of money and also they lend money even before previous payments are not yet complete leading to the increased debt problem in the developing countries. Rescheduling of payment terms: Financial institutions will change payment terms over time and this may end up increasing the debt problem in developing countries, such terms include the increase in interest rates, the delay of payments has also led to the increasing debt problem in d

The Devil Wears Prada Essay Example for Free

The Devil Wears Prada Essay After reading the book on intimacy relationships marriage and child bearing I realized the decisions that people choose to make will have an impact on how I deal with them in a counseling session. Understanding people and their choices will determine what treatment plan I will set for them. What is most important is for me to understand the theory of why people make the decisions that they make. As a mental health counselor, intimate relationships will be my main focus. I believe having good people in your life can help you overcome difficult times and having a strong and good marriage sets the foundation for a good family and child bearing decision. Having parents that are happy and involved in their children’s lives can help produce positive children in a community. As a mental health counselor I will be concerned about all of it and I will use the various theories to help my clients. The movie I chose was The Devil Wears Prada. It was nominated for two Oscars. It was one of the best movies of 2006. I love this movie; I have it on DVD and love to watch it on a rainy day. It’s my favorite with some chicken noodle soup. The storyline is deep and deals with personal issues of careers and romance and friendship. Anne Hathaway plays a young college graduate looking to break into the writing field. She takes on a job with a big fashion magazine in hopes of getting a big break in journalism one day. In the process, she begins to transform into a different persons in order to move up at her job. Career success brings personal woe as she begins to lose long-time relationships her friends and her boyfriend. In the beginning of the movie you can tell how intimacy is important to her as she is very close to her boyfriend and her other friends away from work. She suffers at her job because she is isolated, branded as an outsider. As time goes on, however, she progresses in her career at the magazine. As she does, she begins to feel less isolated at work, but slowly begins to lose her connections at home. Home intimacy is no longer as important to her and she begins to experience a new isolation when she realizes something has gone terribly wrong in her life on her trip to Paris. While sitting in the car with Miranda in Paris, Miranda looks over to her and tells her she is just like her. Anne Hathaway’s character realizes that she was like Miranda who was isolated from family, friends and even her own children. Andy knew that if she did not want end up like Miranda she must change her ways and chose intimacy as part of her life. She went from having intimacy at home, yet being isolated at work, to being isolated at home with only her career to comfort her. With this new realization and her decision to leave her career behind, she had severed all ties and was isolated at both ends of her life. At the end, she regained her relationships with her boyfriend and her friends. Eventually was able to get back on track and landed a job at a news paper and said goodbye to isolation when she was able to see Miranda and walk away without looking back.

Features Of Connected Speech In English English Language Essay

Features Of Connected Speech In English English Language Essay Blurred boundaries, sounds and even words that are completely swallowed up, chewed and mangled words that force you to listen with all your acquired knowledge and a general sense of hopelessness that you are never going to manage this foreign tongue are but the most common frustrations expressed by the ESL learners I have taught. L2 users educated in a system that prides in teaching the most precise and appropriate pronunciation leaves them bewildered when they hear English (even snippets of conversation) as spoken by L1 users. They suffer a devastating diminution of phonetic information at the segmental level when they encounter normal speech (Brown, G.1990, p.60) Connected speech is not a familiar feature to even fluent speakers of English in India and so they tend to fully form the words even in informal situations, giving the impression to L1 speakers and other L2 speakers that, hes so arrogant about it all (Crystal and Davy 1975,p.8) In this essay I would analyse the features of connected speech in English, the problems they cause to L2 learners in India. In the first section I will examine the features of connected speech and move onto the challenges they cause to L2 speakers especially Indian ESL learners. I would also like to analyse my own and the prevailing attitude and practice towards learning and teaching connected speech. Finally I would like to identify the criteria that I would apply in deciding the different aspects of connected speech suitable to my learning/ teaching environment. Connected speech Underhill A (1994) defines connected speech as a flow of sounds which are modified by a system of simplifications through which phonemes are connected, grouped and modified This simplification is an unconscious process and most of the L1 speakers are often unaware of this as they practise it. (Collins B, and I. Mees 2008). The goal of connected speech is to reduce the articulatory effort required to send the message. Even though whole chunks of phonetic details are left out by the L1 speaker to maximise the ease of communication, native listener decodes these messages using the different types of support knowledge in his repertoire. This reduction often takes place within words or words in a stream of speech (Dalton C. and B. Seidlhofer, 1994), where word boundaries get blurred. Words flow seamlessly, allowing the L1 speaker to make use of the stress system to emphasise the content of the message. In this flow adjacent sounds are modified to resemble each other- Assimilation-; sounds are completely left out of words Elision-; and certain sounds maybe inserted between the words to fuse the words together at boundaries- Linking-. Features of connected speech Assimilation L1 speakers speak at a pace of 350 syllables per minute in formal speeches and 400- 450 words in informal speech. (Crystal.D 1992; 1999) When the tongue has to move from one articulating position to another at this pace, only an approximation of the phoneme can be produced. Thus all phonemes occurring within a word or in a stream of speech influence one another and adjust with the phonemes of their neighbours (Brown, G.1990). Underhill (1994) summarises assimilation as the natural result of the various speech organs cutting corners as they perform their complex sequence of movementsà ¢Ã¢â€š ¬Ã‚ ¦ Though any sound can influence any other sound theoretically assimilation is limited to a few phonemes (Dalton C. and B. Seidlhofer, 1994) Alveolar consonants /t/, /d/ and /n/ at the end of a word often assimilate to the place of articulation of the consonant at the beginning of the next word (Underhill, 2005, p.60) EÉ ¡Ãƒâ€¹Ã‚  Great Britain / greÉ ªtbritÉâ„ ¢n / / greÉ ªÃƒÅ Ã¢â‚¬ pbrÉ ªtÉâ„ ¢n / Wont come / wÉâ„ ¢ÃƒÅ Ã…  ntkÊŒm / / wÉâ„ ¢ÃƒÅ Ã…  nʆkÊŒm / Down by law / daÊÅ  nbaÉ ªlɆ: / / daÊÅ  mbaÉ ªlɆ: / Good girl / gÊÅ  dgÉœ:l / / gÊÅ  ggÉœ:l / Elision When the speech effort is reduced for maximum efficiency, the articulation of individual phonemes gets weakened. When these phonemes are minimised markedly they are dropped from connected speech. Elision is the process of dropping a sound (a vowel or a consonant), from a word when it is uttered as part of connected speech. RP sounds short and clipped to L2 speakers and speakers of other varieties of English due to elision of the schwa (/Éâ„ ¢/) sound. The most commonly elided sounds in English are /t/, /d/ and /Éâ„ ¢/. The consonants that are elided almost as frequently as these are /v/ and /ÃÆ' °/ /t/ First three fÉœstÃŽÂ ¸ri fÉœsÃŽÂ ¸ri Last year lÉ‘stjiÉâ„ ¢ lasjiÉâ„ ¢   /d/ ground pressure É ¡raÊÅ  ndpreʃÉâ„ ¢ É ¡raÊÅ  mpreʃÉâ„ ¢ Banned for life Bà ¦ndfÉâ„ ¢laÉ ªf Bà ¦mfÉâ„ ¢laÉ ªf /Éâ„ ¢/ Chocolate tʃɆ kÉâ„ ¢ lÉâ„ ¢t tʃɆk lÉâ„ ¢t Vegetable vɆºÃƒÅ Ã‚ ¤Ãƒâ€°Ã¢â€ž ¢ tÉâ„ ¢ blÃÅ' © vɆºÃƒÅ Ã‚ ¤ tÉâ„ ¢ blÃÅ' © /v/ Weve been considering WivbinkÉâ„ ¢nsideriņ¹ WÉ ªbÉ ªnkÉâ„ ¢nsideriņ¹ Needs of the NidzÉâ„ ¢vÃÆ' °Ãƒâ€°Ã¢â€ž ¢ NidzÉâ„ ¢ÃƒÆ' °Ãƒâ€°Ã¢â€ž ¢ /ÃÆ' °/ I think that was aÉ ªÃƒÅ½Ã‚ ¸Ãƒâ€°Ã‚ ªÃƒâ€¦Ã¢â‚¬ ¹kÃÆ' °Ãƒâ€°Ã¢â€ž ¢twÉâ„ ¢z ʌΠ¸Ãƒâ€°Ã‚ ªÃƒâ€¦Ã¢â‚¬ ¹kÉâ„ ¢twÉâ„ ¢z Went the way of the WentÃÆ' °Ãƒâ€°Ã¢â€ž ¢weÉ ªÃƒâ€°Ã¢â€ž ¢vÃÆ' °Ãƒâ€°Ã¢â€ž ¢ WentÉâ„ ¢weÉ ªÃƒâ€¹Ã‚ ÃƒÆ' °Ãƒâ€°Ã¢â€ž ¢ Vowel reduction Unstressed vowels in the stream of speech are shortened and are often centralized to a schwa (/Éâ„ ¢/) sound. An unaccented diphthong in a similar setting can lose the length of the vowel glide or could even be reduced to a monophthong. Must mÊŒst mÉâ„ ¢s There ÃÆ' °eÉâ„ ¢ ÃÆ' °ÃƒÅ Ã¢â‚¬â„¢Ãƒâ€¹Ã‚  Strong and weak forms Function class words in unaccented positions are reduced to their weak forms in connected speech. The degree of reduction depends on the rate of speech delivery; the faster the speech, the greater the reduction of vowel sounds. StronÉ ¡ Weak And à ¦nd Éâ„ ¢n Of É’v Éâ„ ¢v To tʆ¹ tÉâ„ ¢ Linking Dalton C. and B. Seidlhofer (1994) describe linking as the consequence of two vowel sounds meeting at a vowel boundary. In such situations an extra sound is inserted to mark the transition between the two vowels. Linking / r/ In RP /r/ is not realised in pronunciation except when it is followed by a vowel. In connected speech /r/ is articulated when the following word starts with a vowel. Sooner suË nÉâ„ ¢ sooner or later suË nÉâ„ ¢rɆÃƒâ€¹Ã‚ leÉ ªtÉâ„ ¢ Sure ʃɆÃƒâ€¹Ã‚  sure enough ʃɆÃƒâ€¹Ã‚ rÉ ªnÊŒf Intrusive /r/ Some speakers insert a /r/ even when there is no /r/ in the spelling. Intrusive /r/ carries a certain social stigma and educated L1 speakers often deny having an intrusive /r/ in their connected speech. The presence of intrusive in connected speech is quite frequent among non-rhotic L1 speakers. Idea aÉ ªdÉ ªÃƒâ€°Ã¢â€ž ¢ idea of it aÉ ªdÉ ªÃƒâ€°Ã¢â€ž ¢rÉ’vÉ ªt Intrusive /w/ and /j/ When a word ending in a vowel is followed by another vowel, L1 speakers insert a consonant sound that is nearer to the sound of the first vowel. É ¡o out É ¡Ãƒâ€°Ã¢â€ž ¢ÃƒÅ Ã¢â‚¬ ¹waʆ¹t I am aÉ ªjam She is ʃiË jis Catenation In connected speech, L1 speakers tend to connect the last consonant sound in a word with the first vowel sound of the next word. Keep out kiË p aʆ¹t Key pout kiË  paʆ¹t A name Éâ„ ¢ neÉ ªm An aim Éâ„ ¢n eÉ ªm Connected speech- Teach Reception and or Production? Challenges to L2 learners and teachers An awareness of connected speech features is essential to facilitate listening comprehension in an ESL learner. A lack of these features does not affect intelligibility drastically and the decision of how much (the degree) and when to convert the declarative knowledge to procedural knowledge should be left to the L2 learners. Jennifer Jenkins (2000) argues that the assimilatory process will be acquired naturally if learners progress in their knowledge and control of the language is sufficient to enable them to speed up the rate of their speech. Thus we understand that a learners acquisition of knowledge in one area would positively affect his performance in another area, and that even though most if not all of this is eminently learnable with exposure to an L1 atmosphere, it is not always teachable. The criteria for teaching connected speech would be arrived at by observing the teachability- learnability scale. What the L2 learners need at this point could be a simulation of the mate rnal speech to children à ¢Ã¢â€š ¬Ã‚ ¦ mothers alternate between clarified and distorted forms and this seems to enable the children to develop rules of correspondence between the model and distorted forms they will normally encounter (Ratner 1984). Exposing the L2 learners to both careful colloquial speech and rapid colloquial speech could help them to understand these varieties at a declarative level and thereby position them for a procedural development at their own pace. Indian learners of English (ILE) are unfamiliar with the connected speech feature assimilation. In my anecdotal experience I have noticed that the educated speakers in India (for that matter even the uneducated speakers) utter each word in a sentence almost as though they are articulated in isolation. This syllable timed articulation is carried forward even when they speak a stress timed language like English. This trait becomes problematic at the reception level as ILE listeners expect the same vocal and phonemic clarity even when they are listening to English. Gillian Browns (1990) observation that an L2 listener suffers a devastating diminution of phonetic information, in such situations aptly summarises the confusion and panic they feel. So I believe that L2 learners of English should be made familiar with the assimilation features, so that they can understand the content of the discussion/ interaction without having to decode language features each and every time. In my teaching practices I think I have been unconsciously following the suggestions that Gillian Brown (1990) proposes: I have already suggested that I do not approve of teaching students to produce assimilated forms and elided forms. Sophisticated students who have been taught to be aware of these forms will introduce them into their own speech in a natural context when they feel able to control them Assimilation becomes a problem at the production level only when the L2 speakers interact with the L1 listeners, but then L1 listeners are mostly aware of this difficulty of the L2 speakers and make necessary adjustments to their linguistic and emotional responses. As an L2 user and as a teacher I believe that a few words uttered painfully slow to achieve connected speech would create more confusion to the L1 speaker than a total absence of assimilatory/ connected speech features. à ¢Ã¢â€š ¬Ã‚ ¦ slower speech made to incorporate features of connected speech is reduced to gibberish (Crystal D. 1992;1999). One of the major arguments that exist against this stand is that an absence of assimilatory features would prevent the L2 speakers from using intonation patterns and rhythm and would lead to loss of fluency. (Underhill A. 1994) and he suggests exposing ESL learners to rapid colloquial speech as a useful activity for improving listening comprehension. Even though elision is a feature that is present in most Indian languages, the Indian ESL learner may struggle to understand and participate in a conversation with an L1 speaker employing rapid colloquial speech. This is because elision is not a feature that is taught in Indian classrooms. Moreover, elision carries a certain social stigma among educated Indians and so they might actively resist adopting elision in their speech practices as well. Dropping sounds is equated with a lower social class and could also be interpreted as a sign of poor education. As with assimilation, elision can cause confusion at the reception level for the L2 listener, if he has always been exposed to correct and fully articulated speech. An L2 speaker trying to include elision in a slow speech would confuse the L1 listener. As demonstrated by Crystal in his experiment the sentence I wouldnt have been able to in fluent speech may become /Éâ„ ¢ wÊÅ  bmpÉ ªneÉ ªblÉâ„ ¢/. Spoken more slowly by a learner who is being encouraged to use the various features of connected speech, it could come across like this: /Éâ„ ¢ wÊÅ  bÉâ„ ¢m pÉ ª neÉ ª blÉâ„ ¢/,with each syllable being carefully articulated. In this case it would at best sound ridiculous and at worst would be rendered completely incomprehensible. (Jennifer Jenkins, 2000) Another contentious area is the teaching of weak forms. As pointed out by David Brazil (1994) the contradiction of focusing in the classroom on a feature whose quality is precisely the result of speakers not focusing on it. This pedagogic focus may then, paradoxically, impede the later acquisition of weak forms in learning outside the classroomà ¢Ã¢â€š ¬Ã‚ ¦ (Jennifer Jenkins, 2000). Jennifer Jenkins challenges the notion of the need to weaken an unimportant sound to highlight an important one and points out that if the important sounds are stressed then the meaning would become clear to the listener. Reading about this approach and thinking further on it has convinced me that this is the way to go forward. The hours of drilling that I have been forcing on my students might have been counterproductive. I feel that this is another area where declarative knowledge should be allowed to mature to a procedural knowledge at the students own pace. Listening comprehension and thereby communication is enhanced by dissimilatory practices rather than assimilatory processes, as they give primary importance to the hearers needs by subordinating the speech strategies of a speaker. I would still like to believe that the assimilatory features are what give the English language its identity. But for learners at a transactional level with L1 speakers or with other L2 speakers conquering these features could be daunting and unnecessary for everyday communication. As David Crystal (1999) suggests The possibility of L2 learners becoming competent in both syllable and stress based speech and being able to shift effortlessly from one to other, depending on the need of the circumstance, either to proclaim a national identity or to improve international intelligibility, is not an improbability and that is what I would like to strive for and encourage my learners to aim for.

Analysis of the Organic Food Industry in Malaysia

Analysis of the Organic Food Industry in Malaysia Chapter 1 Introduction 1.1 Introduction Today, with the advancement of science and technology, humans have more exposure to information technology, knowledge and education than ever before. As a result, people become more aware and sensitive to the environment and their surroundings. A quality and healthy lifestyle have becomes a kind of necessity to the modern generation. Among others, Organic Food is recognized to be one of the contributors to a healthy lifestyle. Almost every day, you can read or see Organic topic everywhere around you. From newspaper, magazine, billboard advertisement, internet and etc, Organic has slowly becomes a trend to the modern society. However, a few issues have been identified in the Organic Industry in Malaysia. These factors have a strong role in influencing the purchasing and consuming of Organic Food in Malaysia. Therefore, it is important to identified and understand every factor of influence that affect the purchasing and consuming of organic food in Malaysia as all this factors will affect the entire industry from farmer, retailer, produces and even the consumers. 1.2 Background of Study 1.2.1 What is organic food Based on United State, European, and international definitions, organic food is define as without using any material substance in the food itself, but instead by the holistic methods used on organic farms. According to Gracia and Magistris (2007), the intention of organic production is to eliminate chemical used on the food production in order to promote healthier and safety food. Moreover, organic food also means that it is not cultivated using chemical-derived pesticides fertilizers and herbicides. As an alternative, the process of planting and farming the organic food are by using holistic methods such as compost, crop rotation, and biological agents over a natural period of time. According to National Organic Standard Board of the U.S Department of Agriculture (USDA) in year 2000, they established a national standard for the term organic. Organic food, it is defined by how it cannot be made rather by how it can be made, which must be produced without the used of sewer-sludge fert ilizers, most synthetic fertilizers, and pesticides, genetic engineering(biotechnology), growth hormones, irradiations and antibiotics (TheStar, 2005). From the individuals point of view, organic means it is grown in a natural environment without any chemical, antibiotics, genetic engineering, and any synthetic products or in simple way, organic mean natural or go back to the traditional way of modes of agricultural. As an overview, the developments of organic food always work in cooperation with nature environment. Normally peoples definition of organic food maybe was just vegetables and fruits, but actually plenty of foods category like meats, eggs, livestock, dairy products and many more are also conclude as organic food. This issues supported by the research conducted by Padel and Foster (2005) where respondents only associate organic term with vegetable and fruit. Generally, organic food includes plenty of categories which include vegetables, fruits, bread, meat, eggs, coffee, juice, rice, tea, potatoes and etc. Other than that, organic food like egg, meat must be free of all kinds of antibiotics or growth naturally in a clean environment. To sum up, organic food is more environmental friendly since it does not create any pollution and waste to the earth. Besides, they give a tremendous opportunity to human being which led to healthy lifestyle and provide a better environment. Organic consumers carry a meaning of who are not only prefer an improved and healthier lifestyle but also environmental exportation and responsible to take care of the nature (Midmore et al, 2005). In addition, it also brings advantage to whole economy by increase business activities, trade, production and consumption. 1.2.2 The fact of organic The rise of demanding organic food and healthy lifestyle in both developed and developing country is not just a passing fad. The popularity of consuming organic food is now in an increasing manner in all over the world where it also includes Malaysia. Increased consumers concern and care regarding food safety and quality as well as health and nutritional aspect of food resulted in increased demand toward organically produced food. Such trend is a kind of reaction to numerous health affair related to processed food (Davies et al, 1995). Refer to the press release post by Nestlà © Malaysia in year 2008, it shows that organic growth reached 8.9% including 3.4% of real internal growth. In Europe, organic growth of Nestlà ©s total Food and Beverages business is about 5.4% and the growth rate is presented around 9.5% in United State and Asia, Oceania and Africa is at the rate of 14.2%. Functional food such as health supplements and organic food was projected reach RM234bil (US$65bil) in 2003 at global market place. It is estimated reach RM601bil (US$167bil) in 2010 by has the growth rate of 14% annually. According Federal Agricultural Marketing Authority (FAMA), in the year of 2001 the sale for organic food has achieved USD 8 billion world wide. The sale value of organic food is estimated to have growth rate at 20-30% by year 2005. The organization stated that if compared with others agricultural products, organic food has high potential for commercialization in Malaysia. Demand for healthy, environmental friendly processed food, minimally chemical used fresh food, organic food and natural food are caused by increasing of consumer awareness in nutrition value and health conscious (Malaysia Industrial Development Authority, MIDA, 2009). Malaysian start to increase their demand since they believe that consuming organic food is one of the best ways that led to a healthy lifestyle and they view this as a worthy investment for their heath. The concern of consumers toward food safety, quality and the environment give an opportunity to the organic industry and become more valuable for produ cers and retailers. As a part from that, it also activates the organic agriculture sector in Malaysia. The rises of consumers awareness of healthy lifestyle along with environment free of pollution have created a wonderful opportunity and market for organic food. However, it is hard for producer or businessman to manage the right products at a right time, right price and still right place with attractive promotion since the changes of consumer behaviour was so unstable due to various kind of reason, so it is very complicate to fix or to define how the consumer behave. Consumer behaviour carries the meaning of activities people undertake when obtaining, consuming and disposing of products and services (Kozak, and Decrop, 2009). As a result, study and understanding the consumer behaviour and willingness of consumers to pay for organic food is a vital knowledge for marketers, producers and businessman. There is a behavioural model proposed by Von Alvesleben (1997) address that product information, product perception and attitudes are the main factors that drive consumer behaviour. When w e believe that an object or brand possess favorable attributes or have good feeling then we will have good attitudes toward it. As we all know, when consumer attitudes are more desirable, the intention to purchase is stronger. In this research, it is more focus on consumer preferences and their willingness to pay when they wish to obtain organic food. The result can help marketers and policy makers develop strategies to reach customers more effectively and efficiently. 1.2.3 Natural Food vs Organic food Most of the people are often confuse about the different between organic food and natural food. Moreover, people though organic food and natural food own the same attribute and tend to treat or mean both the same. In fact, there are certain features that distinguish organic food and natural food. Obviously, the main factor difference the two is organic food must be certified by United Stated Agricultural Department (USDA) and organic food possessed higher quality. We can notice that organic food have labelled organic and this label represent the products are considered as organic by USDA and get the stamp of approval from designed organization. Products which stamp by USDA or labelled with organic must contain at least 95percent organic. Organic food can either labelled by foreign certification which is USDA or certify by local organization which is Malaysia Organic Scheme (SOM). Products that labelled with SOM carry a meaning which is the process of production inspected by departments Crop Quality Control Division. The standard where SOM follow is Sirim MS 1529:2001 standards. The guideline applied to control whole process of organic food which includes production, processing, labelling and marketing of plant-based organically produced food and lastly, series number will be provided in order to ease the identification process (SOM). Previously, certification only offer for limited organic food such as vegetables, fruit and etc. In general, Malaysia organic aquaculture products were under the governance of Thailands Organic Aquaculture Farms and Products Certification Centre (OAPC). In order to enhance aquaculture industry in Malaysia, fisheries department provide organic scheme for organic aquaculture production. Additional, this action can minimize the cost of apply organic aquaculture certification from other country. Moreover, organic food always free of chemical fertilizers, pesticides, bioengineering or irradiation during produce, manufacture and handle (Annadana,2009). Besides, livestock must be free of growth hormones and antibiotics. On the others hand, there is not any specify standard for natural food and it is grown with pesticides, herbicides and chemical fertilizers. Basically, natural food have minimal processing and do not contain refined sugar or artificial ingredients and without altering the raw product (Hermitt, 2006). 1.2.4 Consumer vs Customer Generally, most of the people have categorized both consumer and customer in the same category where it carry the meaning of purchase any products from sellers. Conversely, both of the words carry different meaning. According to Kotler and Armstrong (2006), consumer is the person who purchases any products for personal use or they call end user. Basically, consumer is the individual who had previously purchased or current users for particular product. On the other hand, the word customer carries different meaning in different perspective. In business market, customer is the individual or organization who purchase the product but not for own consumption. The products will become their inventory for further production or resell to end user (Kotler and Armstrong, 2006). Customer can either is a current user or only a potential customer for the product (Wikipedia). 1.2.5 Organic industry in Malaysia Since 1990s organic market has grown in a favorable beat. Thus, sale of organic food and products are forecasted to be between USD 20 and USD 30 billion yearly. USA is the biggest organic market follow by Germany and United Kingdom. In certain country such as Denmark, Sweden, Austria and Switzerland have 4% share of organic food which exceed in the total food sales. On the other hand, organic market in developing countries is small but considers growing especially in upper income developing countries. Figure 1.3 shows the coverage of organic farm in different country in year 2005. Malaysia is located in Southeast Asia and consists of two mainlands which is Peninsular (west) Malaysia and East Malaysia with an area of 329,750 km2. The agricultural sector in Malaysia is about 10.24% (738,677 / 75,657) of GDP in year 2008 (Department of Statistics Malaysia). Organic farming in Malaysia was started by Center for Environment, Technology and Development, Malaysia (CETDEM). During year 1986 CETDEM started their organic farm in Sungai Buloh with only one hectare plot. According to Department of Agriculture (DoA), there is 131 hectares of organic farm in Malaysia during year 2001 and approximates organic farming increase to more than 1000 hectares in year 2005. In year 2008, there are about 1000 hectares of registered and 2800 hectares of unregistered organic farm. Table 1.1: Organic production area Source: Organic Alliance Malaysia, 2007 Organic farming and production had started up during year 1990. Due to increase in favorability and demand toward organic products this niche market is growing continuously. Consequently, there is increase in the number of organic organization which include government department and non government organization (Table 1.2). Table 1.2: Organic organization in Malaysia Source: Better Diet Islam, 2009 Malaysian organic scheme (SOM) is the organization that has the right to give certification to organic farmers. Today, there are 28 Malaysian Organic Scheme (SOM) Certificate Holders in nationwide with a total area of 1244 hectares (Table 1.3). Table 1.3: Malaysian Organic Scheme (SOM) Certificate Holders Source: Department of Agriculture Malaysia, 2009 Due to increasing in organic farming and production, the number of organic retail outlets is also in the increasing manner. As a result, there are many organic companies have started their business such as Justlife, BMS, Country farm, ZenXin, Woots and etc. Organic food was previously consumed by cancer patients or patients who had serious health problem. Today, organic food becomes a choice for every family or even each and everyone. As we know, Justlife is a famous retailer of organic food and organic products. Justlife has only owned half of a whole retail shop at SS2, Subang Selangor with limited organic products and food. Recently, they are success and owning eight retail shops in Malaysia. Accordingly, we can observe that consumer demand of organic food and products is rising in recent year. Since the demand of organic food and products are increasing, government has putting effort in order to encourage producers to involve themselves in organic farming. Besides, government mentioned in Ninth Malaysia Plan (2006-2010), they estimating the value for organic farms industry will be worth RM800 million after five year and plan to have 20,000 hectares of organic farm in year 2010 (Economic Planning Unit). During year 2001, Organic Alliance Malaysia (OAM) was found and this organization act as a private sector association to form national network. Government has tried to match the demand by increase the number of producer and organic farmer. However, we still supported by imports and the amount of foods that we imported from other country is about RM10.9bil or 8.7% of total import. Therefore, a study on consumer behaviour is crucial in order to forecast the demand and prepare for supply. According to local report, a supplier Kerby Ho of KK Hoganik told that demand for organic fruits and vegetables were increase at about 8%-10% every month (NST, 2008). Informed by organic-certified wholesaler Radiant Codes manager- Loke Siew Fong in local report, the sale is experiencing double digit growth. She added that consumers are having higher awareness on health issues nowadays and search for organic food rather than conventional foods (NST, 2008). As a result, research on consumer behaviour can tell supplier with fact reason why they demand for organic food and better understanding the trend of organic market. Moreover, the needs of communicate for both organic concept and build market confidence are vital in Malaysia market. Most of the citizen were still choosing conventional foods as usual and refuse to purchase organic food due to their own personal reason such as inconvenience, price, knowledge and others. Consequently, marketers have to know the concern of customers or citizen in order to better target the market and segments. In short, organic market is in an encouraging rate and it is a potential market for marketers, farmers, suppliers, wholesalers and retailers to aim. The reason why and how the demand increase is important for them to study in order to server the organic fans at the right time and right place with sufficient supplies. 1.3 Research Problem Consume organic food has become an important subject for today in changing social graphic and emerging trend. Government had been aware of the importance of organic sector since early of 1990s. The Organic Trade Association forecasts sales of organic food will be increase by 18% annually through 2010. Organic products become part of the picture for everyone at the present time and customer base of organic sector expected to rise and retailers continue to provide wider variety of organic food. Commissions communication > were presented in December 2002 that they are planning to increase their efficiency, transparency and consumer confidences in order to develop the market for organic food (Gracia and de Magistris, 2007). Refer to a report found in OAM in November 2008, Katherine diMatteo, president of the International Federation of Organic Agriculture; consumers seek organic produce as a way of environmental degradation, or as the best way to eat healthy foods. Besides, government and others view that purchasing organic is a good way for developing fair trade due to most of the organic farmers are small-scale producers. The trend of eating and purchasing organic has boosted up the organic sector in constructive rate. Transaction and trade of business have increase indirectly and these also bring a healthy rate for Malaysia economy. Consumers also willing to pay for organic food during economy down turn in June 2008. Economy down turn do not brought a strong impact to this industry and the sale of organic food still in a healthy and encouraging rate. As a result, we confidents there are something behind the consumers to motivate and move them to purchase organic food. At one time, people always believe that consumers choice was unstructured and natural but at this moment, people know that human behaviour is manipulated, push or even forced by reason. For instance, health conscious is affecting consumers where they will hunt for organic food in order to replace conventional foods. Nevertheless, this is only one of the hypotheses or assumption that we can made, we cannot prove that this is the accurate explanation for the question: Why the demand of purchasing organic food is increased from year to year? Additionally, there are many factors that keep moving people from conventional foods to organic food. Hence, study on the factor that affect consumers willingness in purchasing organic food is an essential issue to further understand consumers mind and support organic. Furthermore, dynamic issues and factors which influence consumers are changeable among individual and purchase decision of organic food will depend on many variables such as consumers attitudes toward environmental protection and healthiness (Gracia and de Magistris, 2007). Human behaviour and customers choice is not impulsive, unconscious, inborn and natural. Conversely, consumers behaviour is always motivated by the environment, enthusiasm, sensation and emotion (Ajzen and Fishbein, 1980). Consumer willingness to pay for organic food may influence by numerous factors. Human beings easily get influenced by the environment and objects surrounding them. We have no capability to freeze their consumption and purchase behaviour. The only way that we can do is to study deeply on what are the main aspects they are focusing and what are the essential factors that manipulate their purchasing. More to the point, people perception and motivation in purchase organic food are vary from country t o country. There is different demand in different county with different culture. In order to have a good explanation to answer the entire question and have a bottomless understanding of customers willingness to pay during obtain organic food, we come out with the problem statement: What are the main aspects that manipulate consumers willingness to pay for organic food. Policy maker seek consumer oriental analysis in organic sector since the information is crucial for them (Gracia and de Magistris, 2007). The study not only can improve the understanding of consumer behaviour and factors that affect customers but it is also a necessary research to help marketers to market the products, help government to better know the needs of citizen, help retailers or wholesalers to do some related activities to encourage consumers in order to choose organic food and help producer to estimate the production in future. 1.4 Research Objective The main purpose of this research is to recognize some of the essential variables that motivate or stimulate citizen in Malaysia in purchasing organic food. Organic market is a potential and profitable market for marketers to have a deep study on it since the demand of organic food is keep increasing nowadays. Besides, organic industry did contribute to Malaysia economy and citizens health, as well as the environment. In my opinion, customers belief, feeling, attitudes, motivation and demand trend would bring a deep impact on food industry and this will bring challenges for marketer to design marketing strategy. The following objectives are built to achieve goals of this study. i. To study the determinants that motive consumers willingness to pay for organic food. After identify all the factors, we can better target and server our customers when they doing their purchase. When retailers know all the factors and possess this advantage, they can come out with following step such as education fair, seminar or others kind of exhibition to influence or encourage customers in order to purchase organic food. Moreover, eating organic food can save and secure the earth. Consume organic food not only healthier but also more environmental friendly if compare with conventional foods. By educating others customers about the benefit of consuming organic food, sales of organic food will definitely continue to double up in the future. By the way, this also can help marketers to better market the products and also target potential customers easily. Lastly, this as well will contribute to economic growth and better environment for next generation. ii. To better understanding consumer buying decision and contribute precise data to policy makers. There is a problem that release by NST on November 2008 which is the number of organic supporter is increasing however; there are too few farmers to serve the large pool of consumers. As a result, we can overcome the problem of supply and demand after knowing the reason why customers purchase organic food or not. Moreover, most of the researchers showed consumers are willing to pay for high quality food. If this research can prove that there is a significant result between quality and willingness to pay. Related organization can immediately take action in order to strengthen organic production governance. iii. To study the impact on organic food industry due to the issue of health conscious. Recently, health conscious beca Analysis of the Organic Food Industry in Malaysia Analysis of the Organic Food Industry in Malaysia Chapter 1 Introduction 1.1 Introduction Today, with the advancement of science and technology, humans have more exposure to information technology, knowledge and education than ever before. As a result, people become more aware and sensitive to the environment and their surroundings. A quality and healthy lifestyle have becomes a kind of necessity to the modern generation. Among others, Organic Food is recognized to be one of the contributors to a healthy lifestyle. Almost every day, you can read or see Organic topic everywhere around you. From newspaper, magazine, billboard advertisement, internet and etc, Organic has slowly becomes a trend to the modern society. However, a few issues have been identified in the Organic Industry in Malaysia. These factors have a strong role in influencing the purchasing and consuming of Organic Food in Malaysia. Therefore, it is important to identified and understand every factor of influence that affect the purchasing and consuming of organic food in Malaysia as all this factors will affect the entire industry from farmer, retailer, produces and even the consumers. 1.2 Background of Study 1.2.1 What is organic food Based on United State, European, and international definitions, organic food is define as without using any material substance in the food itself, but instead by the holistic methods used on organic farms. According to Gracia and Magistris (2007), the intention of organic production is to eliminate chemical used on the food production in order to promote healthier and safety food. Moreover, organic food also means that it is not cultivated using chemical-derived pesticides fertilizers and herbicides. As an alternative, the process of planting and farming the organic food are by using holistic methods such as compost, crop rotation, and biological agents over a natural period of time. According to National Organic Standard Board of the U.S Department of Agriculture (USDA) in year 2000, they established a national standard for the term organic. Organic food, it is defined by how it cannot be made rather by how it can be made, which must be produced without the used of sewer-sludge fert ilizers, most synthetic fertilizers, and pesticides, genetic engineering(biotechnology), growth hormones, irradiations and antibiotics (TheStar, 2005). From the individuals point of view, organic means it is grown in a natural environment without any chemical, antibiotics, genetic engineering, and any synthetic products or in simple way, organic mean natural or go back to the traditional way of modes of agricultural. As an overview, the developments of organic food always work in cooperation with nature environment. Normally peoples definition of organic food maybe was just vegetables and fruits, but actually plenty of foods category like meats, eggs, livestock, dairy products and many more are also conclude as organic food. This issues supported by the research conducted by Padel and Foster (2005) where respondents only associate organic term with vegetable and fruit. Generally, organic food includes plenty of categories which include vegetables, fruits, bread, meat, eggs, coffee, juice, rice, tea, potatoes and etc. Other than that, organic food like egg, meat must be free of all kinds of antibiotics or growth naturally in a clean environment. To sum up, organic food is more environmental friendly since it does not create any pollution and waste to the earth. Besides, they give a tremendous opportunity to human being which led to healthy lifestyle and provide a better environment. Organic consumers carry a meaning of who are not only prefer an improved and healthier lifestyle but also environmental exportation and responsible to take care of the nature (Midmore et al, 2005). In addition, it also brings advantage to whole economy by increase business activities, trade, production and consumption. 1.2.2 The fact of organic The rise of demanding organic food and healthy lifestyle in both developed and developing country is not just a passing fad. The popularity of consuming organic food is now in an increasing manner in all over the world where it also includes Malaysia. Increased consumers concern and care regarding food safety and quality as well as health and nutritional aspect of food resulted in increased demand toward organically produced food. Such trend is a kind of reaction to numerous health affair related to processed food (Davies et al, 1995). Refer to the press release post by Nestlà © Malaysia in year 2008, it shows that organic growth reached 8.9% including 3.4% of real internal growth. In Europe, organic growth of Nestlà ©s total Food and Beverages business is about 5.4% and the growth rate is presented around 9.5% in United State and Asia, Oceania and Africa is at the rate of 14.2%. Functional food such as health supplements and organic food was projected reach RM234bil (US$65bil) in 2003 at global market place. It is estimated reach RM601bil (US$167bil) in 2010 by has the growth rate of 14% annually. According Federal Agricultural Marketing Authority (FAMA), in the year of 2001 the sale for organic food has achieved USD 8 billion world wide. The sale value of organic food is estimated to have growth rate at 20-30% by year 2005. The organization stated that if compared with others agricultural products, organic food has high potential for commercialization in Malaysia. Demand for healthy, environmental friendly processed food, minimally chemical used fresh food, organic food and natural food are caused by increasing of consumer awareness in nutrition value and health conscious (Malaysia Industrial Development Authority, MIDA, 2009). Malaysian start to increase their demand since they believe that consuming organic food is one of the best ways that led to a healthy lifestyle and they view this as a worthy investment for their heath. The concern of consumers toward food safety, quality and the environment give an opportunity to the organic industry and become more valuable for produ cers and retailers. As a part from that, it also activates the organic agriculture sector in Malaysia. The rises of consumers awareness of healthy lifestyle along with environment free of pollution have created a wonderful opportunity and market for organic food. However, it is hard for producer or businessman to manage the right products at a right time, right price and still right place with attractive promotion since the changes of consumer behaviour was so unstable due to various kind of reason, so it is very complicate to fix or to define how the consumer behave. Consumer behaviour carries the meaning of activities people undertake when obtaining, consuming and disposing of products and services (Kozak, and Decrop, 2009). As a result, study and understanding the consumer behaviour and willingness of consumers to pay for organic food is a vital knowledge for marketers, producers and businessman. There is a behavioural model proposed by Von Alvesleben (1997) address that product information, product perception and attitudes are the main factors that drive consumer behaviour. When w e believe that an object or brand possess favorable attributes or have good feeling then we will have good attitudes toward it. As we all know, when consumer attitudes are more desirable, the intention to purchase is stronger. In this research, it is more focus on consumer preferences and their willingness to pay when they wish to obtain organic food. The result can help marketers and policy makers develop strategies to reach customers more effectively and efficiently. 1.2.3 Natural Food vs Organic food Most of the people are often confuse about the different between organic food and natural food. Moreover, people though organic food and natural food own the same attribute and tend to treat or mean both the same. In fact, there are certain features that distinguish organic food and natural food. Obviously, the main factor difference the two is organic food must be certified by United Stated Agricultural Department (USDA) and organic food possessed higher quality. We can notice that organic food have labelled organic and this label represent the products are considered as organic by USDA and get the stamp of approval from designed organization. Products which stamp by USDA or labelled with organic must contain at least 95percent organic. Organic food can either labelled by foreign certification which is USDA or certify by local organization which is Malaysia Organic Scheme (SOM). Products that labelled with SOM carry a meaning which is the process of production inspected by departments Crop Quality Control Division. The standard where SOM follow is Sirim MS 1529:2001 standards. The guideline applied to control whole process of organic food which includes production, processing, labelling and marketing of plant-based organically produced food and lastly, series number will be provided in order to ease the identification process (SOM). Previously, certification only offer for limited organic food such as vegetables, fruit and etc. In general, Malaysia organic aquaculture products were under the governance of Thailands Organic Aquaculture Farms and Products Certification Centre (OAPC). In order to enhance aquaculture industry in Malaysia, fisheries department provide organic scheme for organic aquaculture production. Additional, this action can minimize the cost of apply organic aquaculture certification from other country. Moreover, organic food always free of chemical fertilizers, pesticides, bioengineering or irradiation during produce, manufacture and handle (Annadana,2009). Besides, livestock must be free of growth hormones and antibiotics. On the others hand, there is not any specify standard for natural food and it is grown with pesticides, herbicides and chemical fertilizers. Basically, natural food have minimal processing and do not contain refined sugar or artificial ingredients and without altering the raw product (Hermitt, 2006). 1.2.4 Consumer vs Customer Generally, most of the people have categorized both consumer and customer in the same category where it carry the meaning of purchase any products from sellers. Conversely, both of the words carry different meaning. According to Kotler and Armstrong (2006), consumer is the person who purchases any products for personal use or they call end user. Basically, consumer is the individual who had previously purchased or current users for particular product. On the other hand, the word customer carries different meaning in different perspective. In business market, customer is the individual or organization who purchase the product but not for own consumption. The products will become their inventory for further production or resell to end user (Kotler and Armstrong, 2006). Customer can either is a current user or only a potential customer for the product (Wikipedia). 1.2.5 Organic industry in Malaysia Since 1990s organic market has grown in a favorable beat. Thus, sale of organic food and products are forecasted to be between USD 20 and USD 30 billion yearly. USA is the biggest organic market follow by Germany and United Kingdom. In certain country such as Denmark, Sweden, Austria and Switzerland have 4% share of organic food which exceed in the total food sales. On the other hand, organic market in developing countries is small but considers growing especially in upper income developing countries. Figure 1.3 shows the coverage of organic farm in different country in year 2005. Malaysia is located in Southeast Asia and consists of two mainlands which is Peninsular (west) Malaysia and East Malaysia with an area of 329,750 km2. The agricultural sector in Malaysia is about 10.24% (738,677 / 75,657) of GDP in year 2008 (Department of Statistics Malaysia). Organic farming in Malaysia was started by Center for Environment, Technology and Development, Malaysia (CETDEM). During year 1986 CETDEM started their organic farm in Sungai Buloh with only one hectare plot. According to Department of Agriculture (DoA), there is 131 hectares of organic farm in Malaysia during year 2001 and approximates organic farming increase to more than 1000 hectares in year 2005. In year 2008, there are about 1000 hectares of registered and 2800 hectares of unregistered organic farm. Table 1.1: Organic production area Source: Organic Alliance Malaysia, 2007 Organic farming and production had started up during year 1990. Due to increase in favorability and demand toward organic products this niche market is growing continuously. Consequently, there is increase in the number of organic organization which include government department and non government organization (Table 1.2). Table 1.2: Organic organization in Malaysia Source: Better Diet Islam, 2009 Malaysian organic scheme (SOM) is the organization that has the right to give certification to organic farmers. Today, there are 28 Malaysian Organic Scheme (SOM) Certificate Holders in nationwide with a total area of 1244 hectares (Table 1.3). Table 1.3: Malaysian Organic Scheme (SOM) Certificate Holders Source: Department of Agriculture Malaysia, 2009 Due to increasing in organic farming and production, the number of organic retail outlets is also in the increasing manner. As a result, there are many organic companies have started their business such as Justlife, BMS, Country farm, ZenXin, Woots and etc. Organic food was previously consumed by cancer patients or patients who had serious health problem. Today, organic food becomes a choice for every family or even each and everyone. As we know, Justlife is a famous retailer of organic food and organic products. Justlife has only owned half of a whole retail shop at SS2, Subang Selangor with limited organic products and food. Recently, they are success and owning eight retail shops in Malaysia. Accordingly, we can observe that consumer demand of organic food and products is rising in recent year. Since the demand of organic food and products are increasing, government has putting effort in order to encourage producers to involve themselves in organic farming. Besides, government mentioned in Ninth Malaysia Plan (2006-2010), they estimating the value for organic farms industry will be worth RM800 million after five year and plan to have 20,000 hectares of organic farm in year 2010 (Economic Planning Unit). During year 2001, Organic Alliance Malaysia (OAM) was found and this organization act as a private sector association to form national network. Government has tried to match the demand by increase the number of producer and organic farmer. However, we still supported by imports and the amount of foods that we imported from other country is about RM10.9bil or 8.7% of total import. Therefore, a study on consumer behaviour is crucial in order to forecast the demand and prepare for supply. According to local report, a supplier Kerby Ho of KK Hoganik told that demand for organic fruits and vegetables were increase at about 8%-10% every month (NST, 2008). Informed by organic-certified wholesaler Radiant Codes manager- Loke Siew Fong in local report, the sale is experiencing double digit growth. She added that consumers are having higher awareness on health issues nowadays and search for organic food rather than conventional foods (NST, 2008). As a result, research on consumer behaviour can tell supplier with fact reason why they demand for organic food and better understanding the trend of organic market. Moreover, the needs of communicate for both organic concept and build market confidence are vital in Malaysia market. Most of the citizen were still choosing conventional foods as usual and refuse to purchase organic food due to their own personal reason such as inconvenience, price, knowledge and others. Consequently, marketers have to know the concern of customers or citizen in order to better target the market and segments. In short, organic market is in an encouraging rate and it is a potential market for marketers, farmers, suppliers, wholesalers and retailers to aim. The reason why and how the demand increase is important for them to study in order to server the organic fans at the right time and right place with sufficient supplies. 1.3 Research Problem Consume organic food has become an important subject for today in changing social graphic and emerging trend. Government had been aware of the importance of organic sector since early of 1990s. The Organic Trade Association forecasts sales of organic food will be increase by 18% annually through 2010. Organic products become part of the picture for everyone at the present time and customer base of organic sector expected to rise and retailers continue to provide wider variety of organic food. Commissions communication > were presented in December 2002 that they are planning to increase their efficiency, transparency and consumer confidences in order to develop the market for organic food (Gracia and de Magistris, 2007). Refer to a report found in OAM in November 2008, Katherine diMatteo, president of the International Federation of Organic Agriculture; consumers seek organic produce as a way of environmental degradation, or as the best way to eat healthy foods. Besides, government and others view that purchasing organic is a good way for developing fair trade due to most of the organic farmers are small-scale producers. The trend of eating and purchasing organic has boosted up the organic sector in constructive rate. Transaction and trade of business have increase indirectly and these also bring a healthy rate for Malaysia economy. Consumers also willing to pay for organic food during economy down turn in June 2008. Economy down turn do not brought a strong impact to this industry and the sale of organic food still in a healthy and encouraging rate. As a result, we confidents there are something behind the consumers to motivate and move them to purchase organic food. At one time, people always believe that consumers choice was unstructured and natural but at this moment, people know that human behaviour is manipulated, push or even forced by reason. For instance, health conscious is affecting consumers where they will hunt for organic food in order to replace conventional foods. Nevertheless, this is only one of the hypotheses or assumption that we can made, we cannot prove that this is the accurate explanation for the question: Why the demand of purchasing organic food is increased from year to year? Additionally, there are many factors that keep moving people from conventional foods to organic food. Hence, study on the factor that affect consumers willingness in purchasing organic food is an essential issue to further understand consumers mind and support organic. Furthermore, dynamic issues and factors which influence consumers are changeable among individual and purchase decision of organic food will depend on many variables such as consumers attitudes toward environmental protection and healthiness (Gracia and de Magistris, 2007). Human behaviour and customers choice is not impulsive, unconscious, inborn and natural. Conversely, consumers behaviour is always motivated by the environment, enthusiasm, sensation and emotion (Ajzen and Fishbein, 1980). Consumer willingness to pay for organic food may influence by numerous factors. Human beings easily get influenced by the environment and objects surrounding them. We have no capability to freeze their consumption and purchase behaviour. The only way that we can do is to study deeply on what are the main aspects they are focusing and what are the essential factors that manipulate their purchasing. More to the point, people perception and motivation in purchase organic food are vary from country t o country. There is different demand in different county with different culture. In order to have a good explanation to answer the entire question and have a bottomless understanding of customers willingness to pay during obtain organic food, we come out with the problem statement: What are the main aspects that manipulate consumers willingness to pay for organic food. Policy maker seek consumer oriental analysis in organic sector since the information is crucial for them (Gracia and de Magistris, 2007). The study not only can improve the understanding of consumer behaviour and factors that affect customers but it is also a necessary research to help marketers to market the products, help government to better know the needs of citizen, help retailers or wholesalers to do some related activities to encourage consumers in order to choose organic food and help producer to estimate the production in future. 1.4 Research Objective The main purpose of this research is to recognize some of the essential variables that motivate or stimulate citizen in Malaysia in purchasing organic food. Organic market is a potential and profitable market for marketers to have a deep study on it since the demand of organic food is keep increasing nowadays. Besides, organic industry did contribute to Malaysia economy and citizens health, as well as the environment. In my opinion, customers belief, feeling, attitudes, motivation and demand trend would bring a deep impact on food industry and this will bring challenges for marketer to design marketing strategy. The following objectives are built to achieve goals of this study. i. To study the determinants that motive consumers willingness to pay for organic food. After identify all the factors, we can better target and server our customers when they doing their purchase. When retailers know all the factors and possess this advantage, they can come out with following step such as education fair, seminar or others kind of exhibition to influence or encourage customers in order to purchase organic food. Moreover, eating organic food can save and secure the earth. Consume organic food not only healthier but also more environmental friendly if compare with conventional foods. By educating others customers about the benefit of consuming organic food, sales of organic food will definitely continue to double up in the future. By the way, this also can help marketers to better market the products and also target potential customers easily. Lastly, this as well will contribute to economic growth and better environment for next generation. ii. To better understanding consumer buying decision and contribute precise data to policy makers. There is a problem that release by NST on November 2008 which is the number of organic supporter is increasing however; there are too few farmers to serve the large pool of consumers. As a result, we can overcome the problem of supply and demand after knowing the reason why customers purchase organic food or not. Moreover, most of the researchers showed consumers are willing to pay for high quality food. If this research can prove that there is a significant result between quality and willingness to pay. Related organization can immediately take action in order to strengthen organic production governance. iii. To study the impact on organic food industry due to the issue of health conscious. Recently, health conscious beca

Pursuit of the American Dream in Catch Me If You Can and Blow Essay

Pursuit of the American Dream in â€Å"Catch Me If You Can† and â€Å"Blow† â€Å"Catch Me If You Can† is a true story based on a man who cheated large corporations out of their money, after growing up in a small town in poverty. â€Å"Blow† is very similar in that it is based on the true events of a man who worked the drug cartel for millions of dollars, after growing up with his parents in the slums. The main characters in these films both use two different schemes to accomplish the same goal, which is the â€Å"American Dream,† after being far from it during childhood. Based on the true story of Frank Abagnale Jr, â€Å"Catch Me If You Can† tells of a successful con artist who managed to pass himself off as several identities for personal gain. During high school, Frank Abagnale Jr. idolized his father, who was constantly in trouble with the IRS. When his parents separate, he runs away to Manhattan with $25 in his pocket. Frank is determined to regain his dad's losses and get his parents back together. Just a few years later, the FBI tracks him down in France. He's extradited, tried, and jailed for passing more than $2,000,000 in bad checks. Along the way, he had successfully posed as a Pan Am pilot, a pediatrician, and an attorney. Also, from nearly the beginning of this life of crime, he's been continuously pursued by an FBI agent, Carl Hanratty. George Jung is the son of a struggling small business owner. Seeing his family struggle to make ends meet and failing, George promises himself never to share a similar fate. Moving to California, he starts his own pot pushing operation in which he finds himself at both success and downfall. In prison, he meets a cellmate who introduces him into a partnership to the new market of co... ...men cheated the system and gained large amounts of profit while at it. Along with their sudden rise to power, both characters have their own downfalls. Frank Abagnale Jr. doesn’t have it so bad, as instead of serving his sentence behind bars, he works with the man who caught him. To this day he helps find over 80% of the fraudulent checks being passed through the system. George Jung is in jail and is coming out in the near future. All in all, both characters have made large impacts on the American Society, as they are famous for their devious actions. These men both grew up in poor areas where their family constantly had struggles, and instead of getting passed it, both tell themselves never to be like that again. Both men had the right idea to make it in life, but went about it in different ways, which were very similar, and produced the same outcome; punishment.

A Farewell To Arms by Ernest Hemingway Essay -- Farewell Arms Hemingwa

A Farewell to Arms is a novel by Ernest Hemingway about an American ambulance driver in Italy during World War I, and the nurse, Catherine Barkley, with whom he falls in love. The story is narrated by his driver, named Frederic Henry. Whether or not this book is truly an anti-war novel is debatable, but it well depicts the effects an ongoing war has on soldiers and how the men try to numb this pain. Henry's close friend at the front, Rinaldi, forgets the war with the help of sex and seduction, the priest takes comfort in God, the Captain has humor and jokes about the priest, and almost all drink profusely, taking wine and brandy like water. But the most important and notable attempt to escape from the pain of war is Henry and Catherine's: they hide from the real world in their imaginary tales of love, then become buried in obsession with each other, but, eventually, they truly love one another. Mr. Henry meets Ms. Barkley (very appropriately) in the springtime. Rinaldi originally was planning on having a relationship with the English nurse, but forfeited her to Henry when he saw their mutual interest. When Catherine and Henry first met, she was carrying a rattan stick, and Henry asks about it. Catherine explains: "‘It belonged to a boy who was killed last year'... ‘He was a very nice boy. He was going to marry me and he was killed in the Somme.'" (Hemingway, 18) The fact that she is carrying around one of her fiancee's possessions shows that she is still mourning his death. Catherine, wanting escape from the grief of her fiancee‘s death, and Henry, wanting to forget about the war, begin their relationship. Since their relationship was born of a need for entertainment rather than real mutual interest, it started off as... ...the end the world kills you. Catherine gets a hemorrhage, and Henry pleads with God not to let her die. Before she does, she tells Henry that she wants him to have other girls. Even while dying she was thinking about Henry's happiness, a sure sign of honest love. Catherine dies, and Henry walks to his hotel alone, in the rain. Henry and Catherine both tried to hide from the pain of reality in each other. Their relationship started as a meaningless game, but as their need for companionship grew they became obsessed with each other and their love. Finally, when the fantasies and dreams were not enough, they literally ran away from the war together. In the end, even though their love started as a lie, it is obvious that they both held a true love for each other. Works Cited Hemingway, Ernest. A Farewell to Arms . New York: Scribner Classics, 1997. Print.

Renewable Energy in Brazil Essay

Brazil is the biggest country in South America with a population of roughly 200 million (Central Intelligence Agency [CIA], 2008) and with abundant natural resources and land and water to use for renewable energy. With a high demand for energy and little supply, Brazil is the perfect place to conduct energy related businesses. In 1999, Brazil consumed 353. 7 billion kilowatt hours of electricity (Solarbuzz, 2008). With growing concerns about sources of energy nowadays, renewable energy is a booming business to enter since renewable energy use worldwide is expected to increase by 53% between 1999 and 2020 (ibid). Brazil has been reevaluating its plans to meet growing energy needs in the country after a crippling power shortage in 2001 and a change of government in 2003 (Aruvian Research, 2008). Reforms and privatizations have been undertaken by the Brazilian government to solve its power shortage and with the expected continuous climb in the country’s energy use in the coming years; the rising need for energy needs to be addressed (ibid). In addressing this problem and with the pervasive problem of global warming and environmental degradation, renewable energy is the way to go these days. Renewable energy in Brazil is classified into different business types: renewable energy export businesses and import businesses, renewable energy manufacturers, renewable energy non-profit organizations, renewable energy retail businesses, service businesses, and renewable energy wholesale suppliers (Momentum Technologies LLC, 2008). One of the companies in the energy business in Brazil is global company BP, which has just started its solar energy operations in the country in 2000 and recently brought biofuels to Brazil. A brief description of the company, its business variables and options for success will be given. The legal framework, target market and facilities will be mentioned together with the cultural, political and economic background of Brazil. The country’s laws regarding environmental businesses, banking systems, personnel management and investments will be stated. The economic and political risks and the security climate will also be stated to give further understanding on how to establish a business in Brazil. BP and the Brazilian Market BP is a century old global company that is into the exploration, production, refinement and marketing of various energy resources all over the world and carries the brands BP, Castrol, Arco, Aral, am/pm and Wild Bean Cafe. Its main product is oil and it targets various markets from the manufacturer to the distributor down to the consumer (BP, 2008). In Brazil, BP has been around for 50 years and they are involved in every stage of the oil business. It started with the Castrol lubricant and it has expanded ever since. They sell lubricants to the shipping industry and its Castrol Offshore supplies high-quality control fluids to the offshore oil and gas production market. Since 1998, BP Brasil Ltda has been involved in oil and gas explorations and in 2002 the company launched its Air BP in the country, which distributes aviation fuels and lubricants. In 2000, the company started its solar power business operation and in 2003 it completed its largest solar project in the history of the country by installing systems for 1,852 schools in remote off-grid communities across 11 different states in Brazil (ibid). Its Biofuels business is the latest to start in Brazil and participates directly in the growing market by building a commercial platform for the integration of the technology and bioscience research in the area. It makes use of ethanol production from cane sugar and will support the development of new low carbon fuels such as butanol, which has lower carbon emissions (ibid). The company in Brazil is currently based in Rio de Janeiro and Sao Paulo with over 400 people in its workforce. It has also been involved in business ventures in the last five years in the exploration and production with state oil giant Petrobras, Shell, ENI, TFE and Exxon. With regard to its corporate social responsibility program, BP Brasil supports education in community schools through voluntary work, funding new facilities and by teaching computer skills to underprivileged children. Also, the company has been providing energy to remote villages by giving the diesel generators to produce no more than four hours of energy a day and by providing solar energy systems to the 800 residents of the village of Sucuriji (ibid). The company aims to bring new energy in everything they do in Brazil. One of the factors of success for BP Brasil is having the established global brand of Castrol. It also entered the Brazilian market during the years when the country was being industrialized; hence, it started early and entered the market ahead of other players. The company also had the financial backing of its mother company BP which was already global at that time. The vast oil resources in Brazil has also made it a great site for exploration and manufacturing for the company and since BP has been in the country for 51 years, it has benefited from the reforms of the energy policies of Brazil and has allowed the company to gain access to the oil resources in the past decade, which helped make Brazil move from a crude oil importer to exporter (Business Wire, 2008). In the renewable energy market, the company is succeeding because it identified early on the potential of Brazil in producing biofuels and it gave an option to the power crisis of the country by providing solar energy. It started the solar power business in 2000, which was one of the perfect solutions to the power crisis which struck the country in 2001. It gave an alternative and saw early on the problem in the country. It is also successful because it leads the joint ventures with other big companies; thus, saving on financial investments and allows them to use more resources. The global co-head of research at Allianz Global Investors says that â€Å"Alternative energy and solar energy are a very compelling growth opportunity†¦it’s going to be something on a par with volume growth of flat panel screens, PCs and handy phones† (Wynn & Kuehnen, 2008). This growth has been seen by BP and they have led in the research of alternative energy and are supplying solar energy to the country. They are supported by the Brazilian government and this is a very important factor for success. Governments in other countries even subsidize solar power as part of their fight against climate change (ibid). Solar energy prices have also declined in the market because of growing competition and increase in conversion efficiencies and manufacturing economies of scale because of the demand for solar panels (Solarbuzz, 2008). 20 million Brazilians live in remote communities and do not have access to reliable electrical power (Business Wire, 2008), and this is a big market for the solar business. The renewable energy market in Brazil is estimated at $25 billion and business opportunities here are limitless (ibid). Since the government cannot meet the demand for off-grid energy alone, resources that are available support highly-subsidized programs (ibid). Economic, Cultural and Political Situation of Brazil The government of Brazil stemmed from the overthrow of the Portuguese colonial power in the late 19th century and was replaced by a Republican military coup (infoplease, 2008). A dictatorial government took over in 1930 and was overthrown by a military coup d’etat in 1964 and the military forces remained in power until 1985. It was only in 1988 that a democracy was re-established and the Federal Constitution was promulgated during this year (Wikipedia, 2008). The Brazilian Federation is based on three autonomous political entities: the States, Municipalities and Federal District; power is divided into the Executive, Legislative and Judiciary branches which are all governed by the checks and balances system (ibid; infoplease, 2008). Government programs in the recent years have been targeted at increasing the exports of the country which led to the Export Culture Program 2004/2007 in the Brazil for Everyone Pluri-annual Plan (Brazilian Government, 2005). The program encourages the participation and support for the export potential of small businesses; skills training; tuition and guidance on the export business through Agent Network Project; edition and distribution of technical material guidance for export businesses. The government has also encouraged a culture of competitiveness by privatizing some government owned businesses. The Industrial, Technological and Foreign Trade Policy (PITCE) is also a government initiative that joins financial, technological, logistic, commercial and structural support programs for innovation and future projection (ibid). It was launched in 2004 and BP Brasil benefits from this program and the Law of Innovation of the Brasilian government since they are undergoing research for their biofuels and they are in a joint venture with state owned Petrobras. The law of innovation aims to provide a suitable environment for strategic partnerships between universities, technological institutions and businesses; to encourage the participation of science and technology in the innovation process; and to encourage innovation in businesses. This is all geared towards a competitive Brazilian market since in the past monopoly by state owned corporations where common. Being the 10th largest energy consumer in the world and the largest in South America, Brazil have made the National Alcohol Program, which is a nation-wide program financed by the government that replaces automobile fuels based from fossil fuels in favor of biofuels (Wikipedia, 2008). This has made Brazil a bio-energy superpower because of its ethanol fuel production, which has reduced the number of cars running on gasoline to 10 million and reduced the country’s dependence on oil imports (ibid). The country is also the third largest producer of hydro-electrical power in the world (ibid). The GDP-purchasing power parity of the country is at $1. 83 trillion, its per capita is at $9,700 and the services sector comprises 64% of the GDP, the agricultural sector 5%, and the industrial sector 31% (CIA, 2008). The economy is characterized by large and well-developed agricultural, mining, manufacturing and service sectors; the country outweighs all the other South American countries and it is expanding its presence in the world market (ibid). In addition, the country has the largest and most diversified system of science, technology and innovation in Latin America, which is a result of the accomplishments of the country in the last 50 years that includes prospecting oil and the ability to build aircrafts (Brazilian Government, 2005). The demand for modernization and infrastructures are made urgent in the social agenda of the government and are accomplished through initiatives known as Public-Private Partnerships (ibid). The transport sector is investing and modernizing passageways, integrating airports, railways and waterways; R$61. 5 is also being invested in 65 airports in the country due to increasing tourism. Poverty in city centers such as Rio de Janeiro and Sao Paulo are common and wealth is in the hands of a few but there is a big middle class in Brazil. The people are diverse and came from the waves of immigrants from all over the world but most are of Portuguese and African descent (IPACOM, 2008). Time is also a flexible concept for Brazilians and they are laid-back (ibid). The official language is Portuguese and is spoken by 97% of the population (de Noronha Goros, 2003) and it is the language to conduct business in, hence, global companies who open a business in Brazil have a Brazilian partner (Myers, 2003). They will conduct business in English if it is insisted since they recognize it is the international language for business but to be successful in Brazil, the national language must be spoken (ibid). First impressions are important for Brazilians and networking through word of mouth is very powerful in Brazil, especially in Sao Paulo; relationships are also valuable to Brazilians (ibid). Legal Framework and Business in Brazil Brazil is ranked as the 122 country in terms of ease in doing business and in starting a business (World Bank, 2007). Doing business in Brazil requires 18 procedures that take 152 days and costs 10. 38% of GNI per capita to start a business in the country (ibid). The normal procedures are: check company name, pay registration fees, register with Commercial Board, register for federal and state tax, confirm INSS enrollment, receive state tax inspection, get authorization to print receipts from state, register with Municipal Taxpayers’ Registry, pay TFE to Municipal Taxpayers’ Registry, get the authorization to print receipts from Municipal tax authority, get company invoices, obtain fire Brigade License, receive inspection, apply for operation license, open a FGTS accounts, register the employees in the social integration program, notify the Ministry the employment of workers and register with the Patronal Union and Employees Union (ibid). BP opened a company in Brazil by submitting an application to the Brazilian Government for approval, which is granted in the form of a decree of the federal executive branch (Sao Paulo Chamber of Commerce, n. d. ). Corporate entities are regulated by Law No. 10406 of January 11, 2002 and by Law No. 6404 of December 15, 1976 or the Corporation Law (ibid). Companies must have at least two partners, who do not have to be residents in Brazil but non-Brazilian residents must have an attorney-in-fact in Brazil with powers to represent as a partners. All partners, whether foreign or local must also be enrolled in the Federal Revenue Office, which regulates taxes (ibid). Taxes are based on the size of the company irrespective of the type of company (ibid) but normally it is computed at 15% on adjusted income and annual net income in excess of r$240,000. 00 is subject to a surtax of ten percent (Baker & McKenzie, 2006). A Social Contribution Tax on Net Income or CSLL is required from most companies and it is a true corporate income tax surcharge that is at nine percent, which makes the overall income tax rate at 34% and makes Brazil a country with one of the highest income tax rates (ibid). There is also no minimum corporate capital requirement in Brazil (Sao Paulo Chamber of Commerce, n. d). There are two reforms being undertaken by the Brazilian government in terms of businesses in its country and these are paying taxes and enforcing contracts (World Bank, 2007) because of the high income taxes (Sao Paulo Chamber of Commerce, n. d. ) and oral contracts are common in businesses because relationships are highly valued in the country (Myers, 2003). One of the reforms on tax is the contribution for the Intervention in the Economic Domain or CIDE; the CIDE on Fuels is assessed on imports and sales of oil and byproducts, natural gas derivatives and fuel alcohol and it is charged per cubic meter (Baker & McKenzie, 2006; Sao Paulo Chamber of Commerce, n. d. ) BP Brasil was the local office of BP Global and it initially involved importing Castrol to Brazil. Imports in Brazil are subject to government control from at least three levels of authority: the secretary of Foreign Trade, which supervises registration and licensing; the Central bank of Brazil, which approves payments for financed imports; and the Federal Tax Authorities who supervises valuation for customs purposes (Baker & McKenzie, 2006). Also, both the exportation and importation of crude oil and all its by-products should be performed in strict compliance with certain objectives and principles of the Petroleum Law such as the protection of the consumers and the Brazilian Treasury (ibid). Banking Systems in Brazil The main banking regulatory agencies in Brazil are the National Monetary Council (CMN), which is a policy-making and regulatory body that is responsible for establishing the credit and currency policy of the country, and the Brazilian Securities and Exchange Commission (CVM) (ibid). All financial systems are regulated by the Brazilian Banking Law of 1964 and states that financial institutions shall only operate with permission from the Central Bank or by decree of the Executive Branch, if foreign (De Noronha Goros, 2003). Commercial banks’ transactions involves granting of loans, holding of checking and investment accounts, receipt of cash deposits, receiving and processing of payments and collection of drafts and other credit instruments; savings banks have similar roles to the commercial banks but are state-owned institutions (Baker & McKenzie, 2006). Investment banks in Brazil are primarily for conducting investments and for financing operations in medium and extended terms for the private sector (De Noronha Goros, 2003). Banks with multiple portfolios was also created under the 1988 financial system reforms and its main purpose is to enable a single financial institution to maintain different types of portfolios; almost all banks in Brazil are authorized to act as a multiple bank and the state-owned Banco do Brasil S. A. is the largest multiple bank (Baker & Mckenzie, 2006). Bank secrecy laws are strictly applied in Brazil and client information may only be revealed upon judicial order and the money laundering rules of 1998 lists all transactions that are defined as crimes (ibid). Employment in Brazil Labor laws is Brazil include the right to protection against arbitrary dismissal, unemployment insurance, maternity and paternity leave, occupational accident insurance, prohibition on employment discrimination on the basis of sex, age, race and marital status (De Noronha Goros, 2003). The maximum work hour in a week in Brazil is 44 hours and a 13th month salary is required by the government; the minimum wage varies depending on the category of the employee but generally it is R$280 or US$80 per month (ibid; Sao Paulo Chamber of Commerce, n. d. ). A formal agreement is also not required under Brazilian law; oral employment is fully valid but employment contract should be recorded in the Work and Social Security Card of the employee within 48 hours of employment. Overall, Brazil has one of the most numbers of processes and regulations that must be followed in starting a business and is ranked at 119 out of 130 countries with regard to benchmarks in labor laws (World Bank, 2007). Its energy market and financial systems are strictly governed by the government and state-owned companies such as oil firm Petrobras has monopoly in some areas however companies are allowed to have joint ventures with state-owned firms, which BP Brasil is leading in with Petrobras. Taxes in the country are high and numerous but the Brazilian market is very big and profitable. The renewable energy market in Brazil is a fast growing market and BP Brasil has expanded its operations in this industry and is taking advantage of it. Strict compliance with importation and exportation of products as well as with environmental laws is also needed to succeed in this area of business. The business culture of the Brazilians and their language must also be mastered to fully succeed in the market, which BP Brasil has done. Economic and political risks are also little in the country right now and it is the perfect time for establishing a business there. References Aruvian Research. (2008). Analyzing the Energy Industry in Brazil. UK: Report Buyer. Baker & Mckenzie. (2006). Doing Business in Brazil. Latin America: Baker & McKenzie. Brazilian Government. (2005). Economy and Business. Retrieved April 29, 2008from http://www. brasil. gov. br Business Wire. (2008, February 25). 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